THE IMPORTANCE OF INTERNAL LINK BUILDING

Are you tired of playing cat and mouse with Google, desperately trying to get your website noticed? If you’re serious about improving your website’s SEO, it’s time to embrace the power of internal linking. Yes, that’s right, I’m talking about linking to your own content within your website. It’s a simple yet effective strategy that can boost your website’s authority, visibility, and user experience. So, sit back and get ready because I’m about to reveal the top internal linking strategies to take your website’s SEO to new heights.

 

But first, let me introduce myself. I’m Sara Mattey, representing the European Digital Marketing Agency in Arundel, Sussex. With over 20 years of experience, we are experts in all things SEO and digital marketing. If you find this article helpful, show your support by sharing it and, sharing your thoughts in the comments, and subscribing to our channel for more cutting-edge digital marketing tips.

If you’re eager to enhance your business’s SEO performance, securing a top spot on Google and driving more leads and sales than ever before, reach out to me at info@europeandma.com immediately. Let’s join forces to create the ultimate strategy and dominate your digital landscape.

Now, without any further delay, let’s dive into the realm of internal linking and unlock its hidden potential. While external links have long dominated linking strategies, it’s crucial not to underestimate the power of internal links. In my agency, we have successfully ranked websites in highly competitive niches with high-cost Google Ads using only internal linking strategies. So, don’t overlook the importance of internal links in your overall SEO strategy if you want to stay competitive.

So, what exactly is internal link building? Let’s start with the basics. Internal link building involves linking pages within your own website through text links or images. It differs from external link building, which focuses on obtaining links from external websites. What are the benefits of internal linking? Firstly, it helps search engines understand the structure of your website and the relationships between pages. Secondly, it improves website navigation and enhances user experience, making it easier for visitors to find the information they seek on your website.

 It spreads link equity across your entire website, enhancing website authority and visibility. It’s crucial to avoid having orphaned pages, which are pages without any incoming links. If you don’t link to a page, it may go unnoticed by Google, and even if it gets indexed, it’s less likely to appear in search results without internal links.

Now, let’s explore effective strategies and approaches for internal link building. The first strategy is the use of topical hubs and content silos. Topical hubs, also known as content silos, are a potent technique for organizing and prioritizing your website’s content based on specific topics or themes. To create a topical hub, start by identifying a broad topic or theme that is relevant to your website and that you have multiple pages of content about. Then, create a central hub page that serves as a directory for all the related content on your website pertaining to that subject.

For instance, let’s consider a scenario where you’re a lawyer specializing in accident liability.

 After developing a solid foundation, create multiple topically related pages focused on accident liability and interlink them. Visual aids, such as a chart and table, can help illustrate this concept. The content hub or silo will have a central page dedicated to accident liability, with additional child pages covering various aspects of the topic. Utilize internal links between these pages to reinforce the topical relevance of the content.

The implications of this strategy are significant when it comes to ranking for keywords on Google. As depicted in the chart, this internal linking and content approach allowed the site to rank for 587 keywords, with 128 of them appearing on the first page. These keywords are all related to accident liability, and acquiring equivalent traffic through Google Ads would cost well over €40,000 per month.

Another effective internal linking method is using related posts. Typically displayed at the end of a blog post or article, related posts feature links to other relevant content on your website. By including related posts and linking to related content, you provide additional resources for site visitors to explore, thus improving their overall user experience and engagement.

To optimize the use of related posts, carefully select content that is genuinely useful and relevant to your users. Use descriptive and appropriate anchor text when linking to related content. 

If your website is extensive or if you’re unsure about all the content it encompasses, you can employ advanced URL operators in Google to find relevant pages for internal linking. Here’s an example of how to use this technique: simply type “site:yourdomain” followed by the relevant keyword or phrase into a search engine’s search bar. For instance, if you want to find all the pages on your website related to “vegetable growing,” you would type “site:yourdomain” vegetable growing. 

Ensure that the linked page contains relevant keywords that search engines can use to understand the context. 

Now, let’s discuss an example of poor anchor text. Using anchor text like “click here” that links to a page about the benefits of your product or service is not recommended.

Using anchor text that lacks context or relevant information about the linked page can create confusion for both search engines and users. This can result in reduced user engagement and potentially damage your website’s SEO efforts. To uncover anchor text insights, utilize Google Search Console, a free tool that provides valuable information on how Google perceives the content of your pages. It shows the keywords for which your pages appear in organic search results.

Check out the example below from a free cooking site for kids that offers step-by-step video tutorials. The table displays the search terms that the homepage is showing up for in Google search. Ideally, the keywords identified in Google Search Console align with the content of the respective pages on your site. If they don’t, it’s necessary to reconsider the targeted keywords, evaluate the content, refine the internal linking strategy, or explore a combination of these actions.

Now, let’s discuss some common mistakes to avoid when it comes to internal linking. One of them is overusing internal links. Although it may seem like a tempting strategy, it’s essential to be aware of the potential pitfalls and risks involved. Excessive or irrelevant internal links can be viewed as spammy by search engine crawlers. This can have negative consequences, including a decrease in website authority and, in severe cases, even a penalty for violating Google’s Webmaster Guidelines.

Instead, prioritize strategic usage of internal links by linking only to relevant and valuable content within your website that benefits the user. It’s challenging to determine an exact threshold for how much internal linking is excessive, as SEO practices can vary. However, the following guidelines can help steer you in the right direction. If your internal links are irrelevant to the content or seem inserted in an unnatural or spammy manner, it’s a red flag of potential overuse. Similarly, relying on the same anchor text for multiple internal links indicates excessive reliance on internal linking as a strategy.

Furthermore, avoid linking to unrelated pages. For instance, if you have a page on your lawyer website discussing “accident liability,” it would not make sense to link it to a page about divorce. Similarly, on a gardening site, linking from a section about growing vegetables to a page about planting trees would be illogical.

Consider the competitiveness of your topic and the volume of related posts on your website. Both factors significantly impact the effectiveness of internal links. For example, if you only have one page addressing accident liability, it becomes challenging for Google to perceive your website as authoritative. Therefore, the volume of content is crucial in building authority, credibility, expertise, and enhancing the overall user experience.

If you’re competing in a highly competitive niche and all your competitors have many pages of content about a particular topic, you will likely need a similar number of pages to do as well. Ultimately, the effectiveness of internal linking depends on a variety of factors, including the volume of posts on your website about a related topic and the competitiveness of that topic.

But by using internal linking strategically and with other SEO strategies, you can create a strong internal linking structure that benefits your website’s authority, visibility, and overall stellar SEO performance.

So, thanks for watching! If you’re ready to take your search traffic to new heights, take action now and start capturing more traffic than ever before. Whether you’re just starting out or looking to level up your digital marketing game, we’re here to help you. With over 20 years of experience in SEO and digital marketing, we have the expertise and knowledge that you need to succeed. So reach out to us now at info@europeandma.com or visit our website to schedule a 15-minute call and get started today. And if yoThe number of posts on your website related to a specific topic and the level of competition both significantly influence your website’s performance.

By strategically implementing internal linking alongside other effective SEO strategies, you can establish a robust internal linking structure that boosts your website’s authority, visibility, and overall SEO performance.

Thank you for watching! If you’re ready to elevate your search traffic and achieve outstanding results, take action now to capture more traffic than ever before. Whether you’re a beginner seeking to enter the digital marketing realm or an experienced professional aiming to enhance your skills, we’re here to assist you. With over 20 years of experience in SEO and digital marketing, we possess the expertise and knowledge you need to thrive. Reach out to us today at info@europeandma.com or visit our website to schedule a 15-minute call and get started immediately. If you have any questions or comments regarding internal linking, please feel free to leave them below. We greatly appreciate feedback from our viewers. Remember to like and share this video with anyone seeking beneficial tips from our team. Thank you once again for watching, and we look forward to seeing you next time on our channel.

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